I’ve been working on my avatar in Second
Life. His name is Blake Wake (and he just bought a virtual island from Anshe Chung for some reason).
There are two basic approaches to this. One is to develop a character that more or less mimics your real life persona. The purpose of this is to represent yourself in 3pointd space for often pragmatic reasons: the journalist or entrepreneur that needs to maintain a level of transparency and develop trusted relationships that transcend a particular virtual world.
The other approach - one which I find much more compelling - is to develop an alternate persona. The could-have-been or the wish-I could or simply a doppelganger with better hair and fewer skin imperfections.
In my case I am fancying the idea of developing an avatar or two that represent a set of ideas particular to the virtual world. Unfortunately most of the ideas in virtual worlds are shovelware - ideas shoveled from the real world into virtual space. Some have argued this is jut what we should do - create virtual version of real world people, events, and transactions. Certainly there is a role for this, but I’m more interested in the imaginative possibilities of
these spaces.
There are two areas that are of interest. One is architecture and the other is religion. On the architecture front Blake Wake is, er, I am working on a “theory of virtual architecture.” Or maybe it is a theory of place making. Either way, someone needs to do something. Most of the building going on in Second Life mimics real life structures. Now much of this is due to the fact that SL has modeled itself on the real world, even down to the problematic land ownership structure. Yes there is still an up and a down, and avatars look like humans, but you can fly and teleport yourself anywhere instantly. Your buildings can float. Right now coming up with a “theory” is basically ridiculous considering the size of SL. But this is an early adopter playground and at some point in the near future there will be a metaverse and people will build places. The question is what to take from thousands of years of place making and what to jettison and develop new ideas appropriate for the varying rules of virtual spaces. Stay tuned for Blake Wake’s ideas.
The other area of interest is religion, and many of the comments above apply here as well. If you think that SL and the metaverse should mostly be a place that RE-presents (read presents again) the real world, then having churches and praying to Jesus makes some kind of sense - even though there are so many layers of mediation going on it is befuddling. On the other hand - and its way to early for this - there amy be a kind of religious experience that can only be mediated through virtual space. If not only, then substantially. A virtual church is no more abstract and no less symbolic than a real one. More on this later as well.
Of course the contrast I present here is in many cases much more of a blur. The typical MySpace or Facebook profile is in some sense an avatar, and a selective, online version of the person. The question is whether avatars like Blake Wake, insofar as I decide to distinguish him from my real life person, are substantial, meaningful entities. Right now they are attached to games and worlds like Second Life, but this will change.